Why your Brand should be associated with the Thirsty Cow Charity

Build your brand and give back at the same time: supporting the Thirsty Cow Charity.

Thirsty Cow has launched its ‘Preferred Purchase Choice’ program to assist farmers in need.

Consumers purchasing products and services from a Thirsty Cow Brand Partner are supporting the Thirsty Cow Cause “helping Aussie farmers in need”.

• cause marketing can help a brand change, diversify or enhance its image, which directly builds trust and drives sales.
• cause marketing will also increase exposure, as a business will be visible not just in its own ad and marketing campaigns but in Thirsty Cow’s as well.
• customers feel better if they know a portion of their purchases will benefit their preferred charity.
• 85% of consumers are more likely to buy from a brand that supports a charity than a competitor that does not.
• enhance your Company Social Responsibility.
• working with Thirsty Cow is beneficial purely from a networking perspective.
• only good things can come of associating your Brand with Thirsty Cow.